To Ensure A Successful Social Media Experience, Stay Away From These Common Networking No-No
January 25, 2012
Social networking can and should be an excellent way to develop your business. The doors that open because of Twitter, Facebook, LinkedIn, etc., are endless when done the correct way.
In order to maintain success with social media, there are a few common mistakes that should be avoided at all costs.
1. Do NOT be too aggressive and self-promoting.
Social media marketing is definitely a way to let people know about upcoming events, contests, and promotions. With that being said, it is also an opportunity to communicate with customers. Leave plenty of room for people to converse with you, ask you questions, and offer free advice in your area of expertise. You do NOT want to sound like a salesman!
2. Do NOT be dishonest.
Just because social networking is done behind a computer screen does NOT mean that it is easier to get away with a lie. For example, do NOT use a fake picture as your avatar or post a misleading link. People will only be fooled once by these tricks and then will no longer trust your business. Honesty will create long-term social networking success.
3. Do NOT neglect your accounts.
Having a number of social networking accounts and abandoning them is even worse then have no accounts at all! It gives the wrong impression of your business, making it seem as though you are lazy, even though we know you are not! Updating your accounts once every few months is NOT enough! If you use planning, you can update your accounts in about 10 minutes and the benefits of it will be immense.
So there you have it! Avoid these errors and you will be well on your way to obtaining an accomplished social networking reputation. This, in turn, will truly help your business grow and you will receive immediate positive results. If you need help you know what to do, call us and we will gladly give you a FREE consultation. Enjoy the success!
Warmly,
Kelly Jones
Social Media Expert
973-722-3469
Kelly@SocialMarketingSolutionsLLC.com
Making Social Networking A Key Component In Your 2012 Marketing Strategy
January 4, 2012
Another Year Calls For New Marketing Strategies and New Commitments, Including Your Social Networking Presence
First off, happy holidays everyone and happy 2012! I hope you enjoyed some down time with your family and friends, just as I did. Now that 2012 is in full swing I think it is appropriate to discuss how social networking fits into your 2012 marketing plan. A lot of people know and understand the importance of social networking for business, but most don't have the time or expertise to effectively maintain a presence. If you feel overwhelmed by the ever-changing social media world, never hesitate to give us a call! If you want to tackle the social networking world on your own, here are some suggestions to help!
New Year, New Resolutions, New Online Identity!
Social Networking is extremely important now more than ever. People are logging on to Facebook, Twitter, and LinkedIn at the beginning of the day before they go to work, when they get home from work, or sometimes even on their lunch breaks. It is important to commit to social networking or hire someone like us to help you. Below are some suggestions on what to do and what NOT to do to help you effectively maintain an active social media presence.
Suggestions To Stand Out Among Your Competition.
1. Make monthly goals for your social networking sites. Set goals for the growth of the pages, how active people are commenting, and see what postings work best (articles, videos, pictures, etc.).
2. Make adjustments from what you have been doing and vary your postings. Don't do the same thing every day. Adjust your postings and capture your audiences interest.
3. Judge the process of your social networking pages- you may do this by considering hosting a contest or giving away a freebee- if they "like" or re-tweet your postings of course!
2. Make adjustments from what you have been doing and vary your postings. Don't do the same thing every day. Adjust your postings and capture your audiences interest.
3. Judge the process of your social networking pages- you may do this by considering hosting a contest or giving away a freebee- if they "like" or re-tweet your postings of course!
What NOT To Do To Ruin Your Online Reputation:
1. Don’t go more than a week without posting. A dead social media presence is WORSE than no social media presence.
2. Be honest, truthful, and exciting. Don’t bore your audience by pushing sales, sales, and more sales- instead be educational and conversational.
3. Don’t forget who your audience is. Keep your target audience and mind and cater to their desires. You want to entice a large audience on social networking sites, but you don’t want to loose potential customers interests.
2. Be honest, truthful, and exciting. Don’t bore your audience by pushing sales, sales, and more sales- instead be educational and conversational.
3. Don’t forget who your audience is. Keep your target audience and mind and cater to their desires. You want to entice a large audience on social networking sites, but you don’t want to loose potential customers interests.
Overwhelmed, Confused, and Frustrated? – No Worries, Give Us A Call For A FREE Consultation
Social networking is a commitment. It is apart of your marketing plan, but is it not the only piece to the puzzle. If you try social networking for your business and it is overwhelming give us a call. We can help you adjust from what you have been doing and take your social media strategy to the next level. Not sure if your interested? No worries, we offer a FREE consultation and evaluation for your social networking presence. Just give us a call or fill out the contact form on the right hand side of the page. Look forward to hearing from you!
Warmly,
Kelly Jones
Owner and Social Media Expert
Kelly@SocialMarketingSolutionsLLC.com
973-265-2833
www.SocialMarketingSolutionsLLC.com
Author
- Kelly Jones
Social Media Manager
