The Importance of Blogging
August 27, 2012
We’ve touched upon the importance of blogging before but now we’re really going to go in depth. Blogging is a versatile tool with which to better connect with your company’s targeted audience. Why? Because blogging lets your audience really and truly get to know not just your company but the people behind it.
WAYS TO USE YOUR BLOG
- Blog to Attract New Customers: Remember the purpose of your blog every time you publish a new piece. Attracting new customers means writing blog posts that are easily found online and compelling enough to result in a new purchase of products or services from your website or establishment.
- Communicate Customer Service Material to Customers: Blogs provide an excellent vehicle for businesses to address common customer service issues or complaints that used to require issuing a press releases or media statement.
- Relationship Marketing Through Posting Sharable Content: Using the internet to establish a long-term relationship benefiting businesses and customers is becoming increasingly popular. A blog is an important tool in a relationship marketing strategy as it is a good place to post up-to-the minute useful information, news articles, and new developments in a field or industry.
- Establish Yourself as an Expert in Your Field: Think of your blog as a platform for you to share your knowledge and expertise with the world. By sharing advice, suggestions, tips and tools, you establish yourself and your business as knowledgeable and helpful. Perhaps your reader isn't quite ready to make a purchase just yet, but when they are, your name and website will be the first they remember!
Call us today to get started with your very own blog designed to enhance your company and brand!
973-265-2833
Social vs. Face to Face Networking
August 21, 2012
There are numerous types of networking that can be practiced by everyone. The most common these days is online networking – using tools such as Facebook and Twitter to build your brand. There is also a mostly forgotten about network which is face to face networking. The differences between these two types of networking are few but crucial.
Online Social Networking
We have spoken much of online networking. The myriad of ways that Twitter, Facebook, and LinkedIn can easily aid in growing, expanding, and enhancing your business is worth the small trouble of updating them. Because so many people have internet and social networks, online networking is one of the simplest and most effective ways of growing your company brand by harnessing the world wide power of the web. One downfall of social networking, however, is the impersonality of it all. Although you can communicate to your clients through the internet, you are not face to face with them. Clearly, this is where face to face networking comes in handy.
Face to Face Networking
Face to face networking may be a classic but there’s a reason for that. With all the technology in this day and age, people are missing the lengths that businesses will go to just to talk to their clients. Buyers will appreciate the fact you are still willing to not just log into your computer, but also come to their house to make sure they are happy with your product. Facing clients will reassure them that you are still interested in them as an individual rather than just a general client. The con to face to face networking that is a pro in online networking is that it’s less effective in reaching a wide range of people. Online networks can reach millions of people with a click or a button whereas meeting with people will not give you as much quantity.
Both networking types are efficient and needed and each strategy complements the other. A mixture of the two networking types will lead to a perfect networking agenda. Having both the intimacy of face to face networking and the number of people that online networking can reach is the exact combination that is needed. Mix up between the two, and your corporation will thrive.
Author
- Kelly Jones
Social Media Manager
