Social Marketing and Email: A Perfect Combination
December 18, 2012
If you are ignoring email marketing as part of your social media campaign, you are making a big, and potentially costly, mistake. Email marketing is an effective tool to reach your customers with your message, build your brand, and increase your revenue.
From newsletters to e-blasts, there are many advantages to reaching your audience through email:
• You can customize your lists to reach a targeted audience with a specific message, product or offering.
• Through email you can drive additional traffic to your web site and social media pages. It’s not often you will see a marketing email these days that doesn’t invite readers to “like us on Facebook, follow us on Twitter, or subscribe to our YouTube channel.”
• By encouraging your audience to forward your message, you increase your potential to reach new prospective customers.
Email marketing is still the most effective way to sell your product. According to mediatrust.com, 66 percent of online Americans reported making a purchase due to an email from a brand (compared to 20 percent via Facebook and 16 percent via text message).
Despite the rise of popularity and use of social media, email is still considered one of the primary ways to get information and stay connected. Although email and social media can be effective in their own right, they are even more powerful when combined into an integrated marketing strategy.
Incorporating email into your social media marketing plan will keep you a step ahead of those who have forgotten the impact of those three important words: “Compose New Message!”
Author
- Kelly Jones
Social Media Manager
