Three Tips That Can Greatly Improve Your Company’s Social Media Presence
May 22, 2014
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Timing is everything!
It’s important to know the best time to reach your target audience. Knowing when your followers will read and respond to your post gives you the best opportunity for interaction, Late in the day or early morning are usually the best times to post because many people check their social media in the morning before work, during their commute or at night.
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Questions, Questions, Questions!
Asking questions prompts your audience to connect with you. Even if you are posting a story or feature product, ask your followers to share their opinions. As people leave their opinions, other people read them which can often times start a conversation about your company. And in this day and age, most people go online to look for reviews of places and products. By asking questions, this also allows for others looking at your posts to see others' opinions which will hopefully intrigue them and help them build trust in you and your service BEFORE they've even used your services.
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Repetition is Key!
When you repeat an idea or concept, it solidifies your message in your audience’s mind and reinforces your brand. But remember to be brief. People don’t spend more than a few seconds reading a post.
Author
- Kelly Jones
Social Media Manager
