TOP MISTAKES OF SOCIAL MARKETING
July 29, 2014
For a lot of our clients, social marketing can be an entirely new experience. And with every new experience comes a few mistakes. We've had several clients ask us about the most common social marketing mistakes so we've come up with a handy list of the top ones.
1. Make sure you are patient. Marketing isn't a science, unfortunately, and sometimes it takes time for your marketing to take effect. Make sure that you don’t rush the process.
2. Make sure you listen to what your followers want and need to know about. Make sure that you are addressing their concerns. Sometimes it is hard to not just think about business, but you need to make sure that you are making and keeping connections and relationships with clients.
3. Make sure you change up your posts and post about things that will allow you to connect with clients. On the flipside, however, don’t make the mistake of posting things of a personal nature.
4. The last mistake we think that you can make is not using images. Images grab people's attention and will help them to remember you and your company.
Great Ways to Connect With Your Audience During the Summer Months!
July 16, 2014
Worried about connecting with your audience during the summer? Everyone is out and about traveling or enjoying the weather and hopefully not cooped up inside on the Internet! But how does that bode for your business? Are there ways you can engage your audience when they're online less? We have some great tips for summertime engagement! These tips should be used year round, but they are especially great for summer because people need a bit more stimulation, as they are typically out else where doing lots of fun activities or on vacation. People need to be reminded of the wonderful services you provide and reminded that just because they're on vacation, it doesn't mean that you are!
1. Ask questions! Don’t just ask yes or no questions – ask questions with depth. Give your audience an opportunity to open up to you. Ask about people's summer activities and what they would like from you.
2. Link all your social media accounts. Your audience doesn't want to have to work to find you on Pinterest, Facebook, Twitter, LinkedIn, FourSquare, YouTube and anything else you might be on. So make sure all of your links to your social media accounts are in one place. Place them in a highly visible, well trafficked page on your website and make sure they're all placed on your most frequently trafficked social media site (probably Facebook).
3. Summer is a great time to see what your audience is saying about you. Check all channels of social media (including places like Yelp! and Google) to see what kind of feedback your customers are giving you. If you notice the same complaints over and over again, then it's probably time to do something that will solve the issue. And once the issue is resolved, make sure your clients are aware by posting about it on your social media sites and website. Also take in the positive reviews people are leaving about your company and see if you can step up your game to take the positive a level further. Impress your customers by improving upon your already stellar business doings and word of mouth is sure to spread!
4. Lastly, make sure you acknowledge your customers. Ask to take a photo of them in your establishment or a photo of the work you have done for them and then, when you post the photo to your Facebook page, tag them in it. People want to know that their business is appreciated, so make sure they know!
Keep reading our blog for more great social media and business tips and if you have any questions or comments, please feel free to leave them below or email us today!
Author
- Kelly Jones
Social Media Manager
