Start Fall Right with Fall Promotions!
September 15, 2014
Fall is the best time of year to thank your customers, especially around Thanksgiving as we are giving thanks for everything else in our lives. Reward them for being so loyal to you and your brand. Now is a great time to give customers extra savings and do fun contests. Below you'll find some of our favorite fall tips!
1. Contests can include costume contests for Halloween, best poems about Thanksgiving, anything that will get your customers involved. Ask your customer's to post their photos of their costumes on Instagram and Facebook and tag your company with a hashtag for a chance to win a prize. Or if you have a poetry contest, post the poems to your site's blog where people can vote for their favorite (this will drive people to your website).
2. Fall is a great time to get sports fans involved in your company. Having a sweepstakes that your customers can enter after purchasing something from your company is a great idea! As a prize for the sweepstakes have tickets to an NFL game or other football related merchandise.
3. Do a food drive for your community. Fall is perfect for this activity as many people seem to be more involved in community activities around Thanksgiving. Make sure you post photos and tag customers who attended. This will show your audience that you are involved in and care about your community. . A good way to let all your customers know about the food drive is to send an email blast promoting it so they will be able to participate. Also as you advertise your food drive, be sure to include your newsletter signup on Facebook or your website, so more people can get involved.
Using these great fall tips will help increase your exposure online and off! Fall is a wonderful season to remind your customers of the good things in life – everything pumpkin, Halloween, football, and the gratitude of Thanksgiving – so use this to your advantage. And if you need a little help getting started with fall promotions, reach out and call us today!
Use Back To School to Your Advantage!
September 12, 2014
Now that it's back to school time, its time to start thinking about using back to school sales and events in your social marketing.
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You can hand out exclusive back to school deals for fans of your social media sites who post about you and spread the word of your great services. For example, post on your Facebook page that you are trying to reach a certain number of "likes" and for everyone who shares your page and leaves a comment saying that they did, you will mail them a coupon for a certain percentage off their order or a product. Now's a great time to get feedback from your clients! Add a poll or survey to your website and then post about it on your social networks. Entice people to fill it out by doing a drawing for a prize at the end of the survey period.
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Support local sports teams and you will begin to increase your positive image within your town. If you sponsor town run teams, your name could be on jerseys and if you help support school teams you become more integrated in the area. Make sure you post on your social media sites about games for the team you are supporting and pictures of you getting involved. It will really resonate with your followers in the area.
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Our last tip is to reach out to college students. Many college students look for internships to get experience and credit. These can be great connections for you to make because many hand-working interns will end up working for a company and having a true passion for it. These interns can be very useful when trying to manage social media sites and many times can give you different insights on what they like to see in social marketing and what catches their eyes and makes them take notice to a company’s social marketing.
These are our "Welcome Back to School" social marketing tips! We hope they're as useful to you as they have been to us. If you use any of them, please come back and leave us a comment about how they helped!
Author
- Kelly Jones
Social Media Manager
