Successful Engagement – What’s It Look Like?
March 25, 2016
You already have a Facebook page for your business (and likely a Twitter handle and LinkedIn profile, Instagram and Pinterest accounts, and more) but are you actually engaging with your audience? What does successful engagement look like? It's comments, likes and shares of your posts, taking quizzes, entering contests, redeeming offers and writing reviews. You don't want people to simply “like” your page, then move on and never return. But how do you GET engagement like this? Simple – by putting in the work.
And it does involve work but perhaps not as much as you might think (and some of it is fun!). Post content that is relevant, timely and interesting. Most people spend an average of 15-30 minutes on Facebook so your time in front of their face is limited. Make sure you're noticed. Post information of value to your fan base and their friends. Educate your audience on something they may value. Posting photos and video also increases engagement. In fact, you'll get MORE engagement with photos and video than you will with any other type of content. So post ways to use your product…photos of “behind the scenes”…positive reviews and testimonials…videos on how to use your product – sky's the limit!
A few other things to remember:
-
Respond quickly to posts or reviews on your page. You may have noticed that Facebook monitors this and highlights how responsive you are on your fan page.
-
Don't over OR under post. Posting more than once a day is great – you'll show up in your audience's feeds more often – but show up TOO often and they'll be turned off.
-
Keep your page updated. Likewise keep your website and all other links updated. What's the point of having a great fan page, if a customer gets to your site only to find out of date information, etc.?
Facebook is an important tool when it comes to online marketing and you need to make sure you're on top of your engagement (by the way, this stuff works fabulously for other sites as well). Get the conversation going and if you're not sure where to start, give us a call. Make the best of the free (or nearly free) resources at your fingertips to exponentially expand your business!
Let’s Blab About It!
March 4, 2016
Consumers today are more visual than ever before. Studies have shown that people spend more time on your website on average if video is involved and pay more attention to social media posts involving photos and video. A practice that's growing in leaps and bounds? Live-streaming. There are so many ways in which it can be used – from webinars to product demonstrations and more – and easily holds attention. That means platforms for live-streaming are popping up left and right, so which do you choose? One of the latest ones to spring up is Blab.
What is Blab? Simply put, Blab lets you build a personal and business presence while creating community. How does it work? It lets you host your own live show or conference with up to four people engaging at the same time. The moderator has control over who's in the three additional video seats, but anyone who wants to tune in can use the right panel to chat and the left panel to tweet. Blab’s ease of use, simplicity and functionality give it the edge over other live-streaming platforms. It's also important to note that Blab’s time length is open-ended and most blabs last about an hour.
Blab is easy to use. It's an off-shoot of Twitter, so you just login with your Twitter account info. You also find people to follow by using their Twitter handles (and of course you can search by subjects, etc). To create a Blab, you push the “create Blab” button, give it a title and a few tags, then either go live or schedule a time for it to post and away you go! And when your Blab is done, you can upload it to YouTube or as a podcast on iTunes or somewhere similar.
Blab really is the next step in live-streaming and is an easy way to introduce yourself to the format. Check out the FAQs section on their site to familiarize yourself, then Blab away! And remember, when you need help setting things up in the social media world or get too busy to handle everything yourself, give us a call. We'll put together the perfect plan for your company and get all eyes on you!
Author
- Kelly Jones
Social Media Manager
