It’s Time to Revamp Your Social Media Sites
July 19, 2018
It may be a bit late for spring cleaning but it's never too late to clean up your social media sites! Just as you should keep your website updated monthly, you need to be at the top of those Google search pages & you should periodically revive your social media presence to make sure you are hitting that mark!Let’s talk more about what we mean.
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Facebook: Start with your photos – revive, refresh & rejuvenate! Update those banner pics & change up those profile pics – KEEP IT FRESH!! Update your pages to correspond with current events, pop culture stores & stay CURRENT. For example, SMS created an Olympics style version of our banner during the Winter Olympics last year & the rings got people’s attention & helped start new conservations, as well as get new likes/interactions. Be creative! Next, check to make sure all the info under “About” is still relevant. Be sure your bio includes location, industry, links to relevant websites/portfolios and something that shows your business's personality. Make sure to double check your contact info one more time & update any necessary phone numbers & emails, plus validate the description info & update the taglines as needed.
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Twitter: Again, start with your photos. (Sensing a theme?) Update your profile & banner photos with something different than your Facebook page, but make sure your brand is consistent across each platform. Next, review your followers/following lists & clean up any fake, inappropriate or inaccurate followers.
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LinkedIn: LinkedIn is a little different than the rest as it's more of a professional network & should be treated as such. Your profile/resume should be frequently updated with small changes each time. Add your presentations & list what you have accomplished in your professional career – include trainings, certifications & other relevant industry info.
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Instagram: Start with your bio – update your info, add new hashtags & freshen up your short description ever so often. Double check website links, locations/addresses, contact info & last but not least, make sure the pages represent YOU! This is an online portfolio so utilize it!
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Google Business Profile: Yes, you should definitely revamp this every once in awhile as well. Make sure you are searchable & the pages are updated with the most current locations, contact info & services so people can easily understand what you do & how you can be reached. Make sure to add new photos/videos of you “in your element” doing things that represent you while also updating your followers on your journey.
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Google+: Also revamp your “about me” & contact info every so often on this one too! It’s important to continually update the pages in effort to maximize the social media ROI & do everything possible to keep your pages active with recent reviews & testimonials from your customers.
This covers some of the big ones for now, but let us know if you have any questions or would like us to elaborate on any of the topics/suggestions above. A social networking revamp is a great way to quickly revive, refresh & brighten up your online marketing presence.
Author
- Kelly Jones
Social Media Manager
