Choose Your Words Wisely – The Importance of Keywords
September 12, 2012
When creating a website, it is important to use keywords that focus on the products or services that your company provides. A good way to get started is to brainstorm words that play a big role in your business. Once you have this list written down, incorporate those words as much as possible on both your websites and your social networks.
Benefits of Keywords
Using certain keywords will greatly help your business become widely known. The more keywords that you use, the better ranking you will get when consumers type those words into search engines. If you give your website and social media sites a theme and continue to relate back to that theme using your keywords the greater your SEO. Because most people click on either the first or second website that pops up on their search engine, you want to be as high up on the list as possible leading potential buyers to visit your page. In order to achieve this, you may want to do some research on which words people use in search engines to find the area of your expertise. Use those keywords as well so that your website has a better chance of being viewed.
Chose Your Words Wisely
Now that we have covered how to get your website to be viewed, the next step is to make sure people STAY on your site and are interested in your content. The goal of your website should not be just to be seen but also to catch the eye of consumers. Keywords play a huge role in this aspect. You do not want to overwhelm those who are reading your page. Instead of heavily using keywords and putting them in every sentence, you want to simply scatter them throughout your website so that it is getting across the point yet not coming on too strong. People will be attracted to websites that use keywords strategically giving their site meaning and allowing the viewer to think for themselves. The stats from your website counter should tell you how successful your attempts are at pulling in the visitors with clever use of keywords so use that tool to help your cause.
While using keywords can be a tricky thing, it can also be extremely helpful. Just be sure to disperse them equally throughout your site and social networks to keep the viewers interested but not overwhelmed. If you ever needed help using keywords, you can always hire a professional writer to aid you through the process because believe me, it make a huge difference!
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Author
- Kelly Jones
Social Media Manager
