Facing Your Social Media Fears
January 14, 2013
If you’re afraid of social media, you’re not alone. Many people fear what having an online presence can mean for them and their company for a variety of reasons.
For business owners, the biggest fears stem from not understanding enough about social media, not having the time to manage it, and not knowing what type of content to post. Luckily, there are a lot of resources and information available to help business owners get the education they need to get online. If you’re unsure or have questions, get help!
Then there’s the issue of privacy. People often ask, “If my business is out there in the social media world does that mean my personal life is too?” The answer is no. Many businesses are effective and successful with social media without having a personal online presence.
Another big concern for business owners is the possibility of negative feedback. The truth is, negative feedback is a possibility whether or not a business uses social media. In some cases, social media can be an asset if your company is going through a rough patch or needs to explain an undesirable situation.
The bottom line is that you want to be where your customers are, and chances are that a good number them are on social media. So it’s time to face your fears head on and get in the social media game. The first step is to do your homework to get a basic understanding of the various types of platforms out there and what each one has to offer. Then you can decide which ones are best for you and your business.
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Author
- Kelly Jones
Social Media Manager
