It’s That Time of Year Again!

September 28, 2021

Fall is finally here! It’s time for fuzzy sweaters, pumpkin lattes, and, starting next month, holiday marketing! October begins the year-end blitz of holidays that doesn’t end till after January 1^st, and once again, we’ll be experiencing the holidays under the lifestyle changes wrought by the pandemic. The question that has followed us from 2020 is how do we factor these changes into our holiday marketing? We’ve gathered a few ideas to get you started!

1. Start early. The e-commerce season will begin even earlier this year, so make sure your website is up to par before it does. Last year’s holiday shopping began in October – and usually in place of actual Black Friday in-store sales. And since there are still production and supply chain issues in several areas, it’s advisable to start as early as possible in reaching out to customers old and new.

2. Embrace the possibilities of online. Since a lot of holiday shopping will be online again, you might want to consider doing a webroom for products. Essentially, it’s a showroom that’s online where people can look at products from all angles. You may also want to consider incorporating how-to videos, fashion shows, product demonstrations, and more across your website and social media to provide a fully immersive experience.

3. Remember email marketing is your friend. Pretty much everyone checks their email routinely and during the holidays people are always seeking the best deals, so sliding into their emails with discounts and special offers will make your business more enticing.

4. Social media marketing is more important than ever. Grandview Research estimated that buying from social media brought in around $474 billion in revenue last year. More and more, people are turning to places like Facebook and Instagram for curated recommendations, to find reviews from other customers and more. If you aren’t using social media marketing this holiday season, you’re missing out.

5. Take advantage of retargeting. Did you know approximately 96% of people who visit a website leave without purchasing? That’s a lot of people! But if you’re retargeting you can up the number of people who buy from you. For example, if someone leaves their cart abandoned but you have their email you can send a follow-up email reminding them about their cart. Or you can retarget customers by having ads for the products they were looking at show up on their social media. One good way to go about this is with the Facebook pixel.

6. Use what you can on Facebook. If your business is one Facebook, you should check out their 2021 holiday marketing guide and find out all the many ways you can take advantage of the platform this holiday season.  

7. Video is still king. We’ve said it before, but we’ll say it again. If you aren’t using video in your marketing, you’re missing out on opportunities. 90% of online users said video helped them to make purchasing decisions.

The ways people shop continue to change, but there’s plenty you can do to embrace these changes and make your holiday marketing better than ever. From video to creative demonstrations of your product and more, you can be sure you’re getting the most out of your holiday marketing.

Need a helping hand? Reach out to Social Marketing Solutions today and see how we can help!

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• Author

  - Kelly Jones
  Social Media Manager
  
  

  

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