Learning about your Competitor
October 31, 2014
We want to talk about something we find very important here at SMS. Sometimes it is hard to keep track of all the things you need to do to keep up your social media marketing, but one thing you cannot forget is to research your competitors. You need to see what they are doing for holiday specials and what they are offering as incentives to customers. You need to see what you are up against. How can you compete if you don't know what they are doing? Make sure you are also learning about they're mission statements are and why they appeal to customers . You can use the knowledge of what is drawing in their customers to help you because if you can offer something better or similar you will have more of a chance to bring in new customers.
See what your competitors are doing on their different social media sites. Are they posting pictures? Are they having special discounts and sales? If they have great ideas don't be afraid to borrow and tweak them to fit you and your business. Reach out and let us know what you want to read about next month!
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Author
- Kelly Jones
Social Media Manager
