Reasons You Should be Blogging
January 24, 2022
For years, you’ve heard that your business should have a blog, but you just haven’t had the energy or time to devote to starting one. Now, more than ever, it’s time to take the leap and start blogging. It may seem like a marketing tactic that’s less important than ads or social media, but the truth is that blogging offers several benefits to your business. Here’s why you should be blogging.
Why You Need to Blog
- Blogging increases visitors to your website, draws in new customers, and creates leads. Just take a look at these stats:
- Businesses that blog convert leads 70% more often than businesses without blogs.
- Businesses with blogs have approximately 55% more visitors to their websites. They also have 434% more indexed pages and 97% more inbound links.
- Out of businesses that blog, 43% have landed a customer because of blogging.
- Blogging improves SEO, and SEO is vital in today’s digital marketing world. SEO is what gets you ranked in Google searches and leads people to your website, so if you aren’t taking advantage, you aren’t reaching your website’s full potential. Blogging is fabulous for SEO purposes because you can constantly use new keywords that your potential customers are searching for, including long-tail keywords.
- Blogging equals constant content. Having consistent content coming from your business is how you can get seen and noticed out there in the wild, wild world of digital marketing. Posting blogs on a consistent basis means you have new content to engage your customers on your website and new content you can use for social media marketing. You can turn blogs into everything from posts on Facebook to videos on YouTube, so it’s a win-win all around!
- Blogging builds your reputation as an expert in your industry. Blogging gives you a voice that you can use to let people know that you know exactly what you’re talking about when it comes to your business’s industry. You can use your blog to share tutorials on products, promote items, share how your business works behind the scenes, and more.
- Blogging is one of the cheapest marketing tools available to you. Because your blog goes on your website, which you already have, you aren’t paying anything to have a blog (unless you outsource your blogging to a company like Social Marketing Solutions to save time, and even then, it’s incredibly inexpensive!). Doing it yourself, though, will merely cost you the time it takes to write and post your blogs, and considering the many benefits of blogging, that time you spend on it will be worth it.
Final Thoughts
These are only a handful of the benefits you’ll get from starting a blog for your business; there’s so much more you’ll gain from spending just a bit of time writing once a week or once a month. So, what are you waiting for? If you need help getting started, Social Marketing Solutions is always happy to lend a helping hand. We write and post blogs for a variety of businesses on a range of topics and can incorporate your company’s keywords to boost your SEO. Reach out today with any questions, and we’ll get you started on the blogging path!
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Author
- Kelly Jones
Social Media Manager
