Start the Year Right!

February 4, 2016

January is about to end (can you believe it?) and 2016 is off & running! That means it's time to create a social media marketing plan that details your business's social media goals and the actions necessary to achieve them. Do you know what a good social media marketing plan entails?

1. LISTEN: Tune in and listen to what people are saying about your company. This is how you can evaluate your current social media presence. It also helps you better understand what the competition is doing and figure out what people are talking about so you can join the discussion.

2. SET GOALS: The next obvious step is setting your goals for the year. Now that you know what people are saying, what's trending and what your competition is doing, what do YOU want to accomplish this year? You want to use social media to meet your audience's needs and capitalize on your company's strengths.

3. IDENTIFY OBJECTIVES & DEFINE STRATEGIES: Identifying objectives and defining strategies is how you'll decide to meet your goals for the new year. Breaking down each goal into the steps to achieve them, makes the bigger picture easier to accomplish.

4. IDENTIFY YOUR AUDIENCE: Who are you trying to reach? Do you want to continue reaching your current market or do you want to branch out into new areas? Deciding this helps you tailor content to each market's specific needs.

And from there it's onto implementation! Social media is a wonderful (and necessary) marketing tool that businesses often don't understand how to use. Many ignore the above steps and simply hop on social media creating random posts or spamming people, which is why they rarely (if ever) see results.

So what's your plan for 2016? If you're still working on it and need a hand, give us a call and we'll help you figure out the perfect strategy. And if you find yourself having trouble with the implementation portion (too little time, etc), our social media managers can handle it, down to the last detail. We work with each company to create an individualized plan, so we're able to market it all, big or small!

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• Author

  - Kelly Jones
  Social Media Manager
  
  

  

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