Successful Engagement – What’s It Look Like?

March 25, 2016

You already have a Facebook page for your business (and likely a Twitter handle and LinkedIn profile, Instagram and Pinterest accounts, and more) but are you actually engaging with your audience? What does successful engagement look like? It's comments, likes and shares of your posts, taking quizzes, entering contests, redeeming offers and writing reviews. You don't want people to simply “like” your page, then move on and never return. But how do you GET engagement like this? Simple – by putting in the work.

And it does involve work but perhaps not as much as you might think (and some of it is fun!). Post content that is relevant, timely and interesting. Most people spend an average of 15-30 minutes on Facebook so your time in front of their face is limited. Make sure you're noticed. Post information of value to your fan base and their friends. Educate your audience on something they may value. Posting photos and video also increases engagement. In fact, you'll get MORE engagement with photos and video than you will with any other type of content. So post ways to use your product…photos of “behind the scenes”…positive reviews and testimonials…videos on how to use your product – sky's the limit!

A few other things to remember:

1. Respond quickly to posts or reviews on your page. You may have noticed that Facebook monitors this and highlights how responsive you are on your fan page.

2. Don't over OR under post. Posting more than once a day is great – you'll show up in your audience's feeds more often – but show up TOO often and they'll be turned off.

3. Keep your page updated. Likewise keep your website and all other links updated. What's the point of having a great fan page, if a customer gets to your site only to find out of date information, etc.?

Facebook is an important tool when it comes to online marketing and you need to make sure you're on top of your engagement (by the way, this stuff works fabulously for other sites as well). Get the conversation going and if you're not sure where to start, give us a call. Make the best of the free (or nearly free) resources at your fingertips to exponentially expand your business!

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• Author

  - Kelly Jones
  Social Media Manager
  
  

  

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