Why You Should Send Newsletters and Tips to Get You Started

December 3, 2014

Newsletters are a very cost effective way to market your business. Sending out a newsletter creates awareness of your business and all that you offer. It also keeps you in the mind of your current clientele.

Newsletters give you the opportunity to promote products as well as your business. If you are introducing a great new product, it is important that you also send out a newsletter about it for people who may not regularly check your website or other social media forums. Make sure that your newsletter is worth reading by adding in special deals or discounts for loyal clients. When you add value to your newsletter it makes people want to keep reading it!

More content ideas for newsletters include:

1. A message from the CEO or President of the Business (Owner)

2. Human interest stories (ex. a feature on a special client of yours)

3. New products

4. Employees (employee of the month and a little about them or achievements )

5. News relating to your business (local and National)

Make sure you pick a timeline and stick to it. Whether you choose to do weekly, monthly or bi monthly newsletters make sure you stay with your schedule. Your customers will be expecting an update, so make sure you are prompt and on time with it.

These are just a few reasons why email marketing is definitely one of the best ways to market! Need more help? Call or email us today! We can help you get started with your newsletter campaign or if you find email marketing is taking up too much of your time, we can do the hard work for you while you sit back and reap the benefits!

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• Author

  - Kelly Jones
  Social Media Manager
  
  

  

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