Celebrate National Try Something New Day!

February 27, 2019

Using social media for your business shouldn’t be a completely serious endeavor. While you should be using social media to promote your business and share articles, information, etc. That cement your place as a knowledgeable leader in your industry, you should also be building your entire brand out – and people like their brands to be a little fun! No matter what industry you’re in, one of the easiest ways to connect with your audience in a fun & unique way is by celebrating holidays other than the major ones (IE, Christmas, Hanukah, Valentine’s, etc.). Random holidays exist for pretty much every day of the year, so you’ll be able to find one that fits your needs easily. Here’s how to use these days to bring a little fun to your business’s social media life.

1. Promotions – random holidays are the perfect time for promotions. For example, February 11^th is White T-Shirt Day, so if you have a clothing company where are white t-shirts available, you could have a promotion for that day. Do a buy one, get one free coupon or give away a white t-shirt with every $25 purchase. The possibilities are limitless!
2. Contests – Picking a holiday that’s related to your business and creating a contest around it creates a fun environment for your audience and enables you to get your product to them in some way. Take July 1^st – Creative Ice Cream Flavors Day; if you own an ice cream shop, you could have a contest for people to come up with their best creative ice cream flavor, vote on the best one, and then as the prize give them some ice cream (or let them create their flavor to try it out). It’s pretty win-win for everyone involved.
3. Be Part of the Conversation – Celebrating quirky, random holidays on social media makes your business a part of the conversation. Take September 19^th which is International Talk Like a Pirate Day (you might be familiar). This one is a fairly popular random holiday – in fact, in the past Facebook created the ability to change the language of your account to “pirate” just for this day – which means it will be trending on social media the entire day. Simply acknowledging it by posting a quick “Arrgg, matey!” or putting up a picture of your favorite pirate (Jack Sparrow, of course) will get eyes on your business.
4. Celebrate The Good – It’s a big, bad world out there, so sometimes it’s wonderful to just do or say something nice. There are plenty of holidays that celebrate joy and the good things, like November 20^th which is Beautiful Day. Just posting something, well, beautiful to acknowledge this holiday (or others like it) is a great reminder to your audience to enjoy the good things and a great reminder that your business is run by people just like them.
5. Show Your Appreciation – There are plenty of random holidays on which to show your appreciation for your customers, such as September 15^th, National Thank You Day. Any day is a good day to say thank you to the many people who help you stay in business, of course, but acknowledging them on days made especially for that purpose will get more people to see your appreciation. Whether you simply post a graphic saying “thank you”, do a giveaway, or upload a quick video, your customers will be happy to know they’re appreciated.

Social media should be fun and it should be creative. There are plenty of ways to get yourself in front of the public, but the use of offbeat holidays will make you stand out. No matter how you use them you’ll be remembered for being part of the conversation and for doing something different from the rest of the crowd. A site we like to use to find these holidays is Holiday Insights – you can go month by month or search by type. Be sure not to overuse random holidays, but do give incorporating them a try. You won’t be sorry!

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• Author

  - Kelly Jones
  Social Media Manager
  
  

  

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