Is Tumblr Good for Business?
December 3, 2015
It's a whole new world out there in social media, and believe it or not Facebook, Twitter and LinkedIn aren't the only main players anymore. From Snapchat to Google+, there are a host of social media platforms that your company should be taking advantage. One of the maybe most fun to use, but also somewhat hard to define platforms is Tumblr.
What IS Tumblr exactly? Well, it's a blogging and social media hybrid platform that's been around since 2007 and is one of the most widely used social platforms around. It allows users to post multimedia and other content to a short-form blog (so a mix between WordPress and Instagram).
Why should your business use it? Lots of reasons, but try this one on for size! Tumblr is still under-represented by many well-known brands so smaller brands have a chance to carve out a niche for themselves. If you embrace the unique environment on Tumblr, your small independent brand can do “just as well as the big boys.” Another plus of Tumblr is that it's well-indexed by the search engines (seriously, go search something – anything – and see how high up the Tumblr results are).
Let's talk numbers. There are now over 130 million Tumblr blogs, which makes Tumblr the largest hosted blog platform on the web. It has 300 million monthly visitors (basically 15% of all Internet users). And 50% of it's users are under the age of 25 , with 53.5% of it's visitors being female. Pretty good stats, huh? Especially if you're a marketer.
All that said, be prepared before you go in and have a clear idea of what your action plan and branding are first. Tumblr is unique and so are it's many, many users (as you'll fine), but if you reblog and post just right, you'll be on your way to success!
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Author
- Kelly Jones
Social Media Manager
